Britannia unveils its new logo

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Britannia celebrates 100 years of achievement

 

Britannia Industries is looking at acquisitions and expansions into new geographies, Chairman Nusli Wadia said on Monday, launching a new logo to commemorate the company’s centenary.

The company, which has a presence in more than 79 countries, is in the process of opening a plant in Nepal, where it has already become the market leader after its recent entry. It is also eyeing expansions across West Asian and North African markets.

Unveiling the new logo, Wadia said it was “not completely different from our old logo”, explaining that the brand heritage will be carried forward even as the logo got a modern look.

The company is already in the process of launching croissants and has partnered with Greece-based Chipita for this endeavour.

Its 2018 annual report said, “…the intention will be to launch products which also target the same snacking occasions that we target today but with new and innovative products”.

Wadia said that despite the demonetisation exercise and GST woes in the last financial year, the company “hit every single target”. It had set a target to sell 50 million packs every day, churn a Rs 100 billion topline with a Rs 15 billion gross profit and Rs 10 billion net profit.