First of Its Kind Arogya Fair Kicks off in Kolkata

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Ministry of AYUSH, Government of India and ASSOCHAM the apex chamber of the country with the support of the Department of Health and Family Welfare, Government of West Bengal has organised a 3 day AROGYA FAIR, at Triangular Park, Gariahat, Kolkata  from 1st to 3rd March 2019. Shri Sobhandeb Chattopadhyay, Honourable Minister in Charge, Department of Power & Non-Conventional Energy Sources, Government of West Bengal, Shri Debasish Kumar, Member Mayor-in-council, Parks & Garden, Kolkata Municipal Corporation, Shri Surojit Samanta, Chairman ASSOCHAM – Eastern Region Council and Shri Taranjit Singh, Co Chairman –Eastern Region Council inaugurated the three day fair today at Triangular Park, Gariahat.

The Comprehensive Health fair on Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy by Ministry of AYUSH, will facilitate promotion of AYUSH way of life in the region.  West Bengal has huge resource of medicinal plants and people of the region have been traditionally using natural cures for various ailments.  Homoeopathy is one of the most popular alternative medicines acceptable to the general public in region. Yoga has made inroad with multiple Yoga centres mushrooming in the city.

The highlight of the fair is Free Health Check Up, Free Select Medicine, and Free Yoga Advise for corporate executives, students, housewives with Free Interactive sessions on health care at the booths. There shall be display of Medicines by medicinal companies from Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and other regions of the country. There will be display of more than 100 products at the fair. Renowned Doctors from Centre and State government pool along with officers will be on duty providing necessary guidance.

Ministry of AYUSH is being represented by

·         Central Council for Research in Ayurvedic Medicine Science(CCRAS)

·         Central Council for Research in Siddha Medicine (CCRS)

·         Central Council for Research in Unani Medicine (CCRUM)

·         Central Council for Research in Homoeopathy Medicine(CCRH)

·         Central Council for Research in Yoga and Naturopathy Medicine (CCRYN)

·         National Medicinal Plant Board ( NMPB)

The entry to the fair is free and fair will be open to public daily from 11.00 A.M. to 8.00 pm and more than twenty thousand people are expected to visit the fair during three days.

ASSCHAM Director is optimistic that interaction between visitors and participants shall be beneficial for the sector growth and states such initiatives at regular interval will help increase acceptability of Indian form of medicine domestically. She said Internationally AYURVEDA and YOGA are gaining popularity and Indian manufactures should explore global markets. With increased research in the sector, there will be more opportunities for the entrepreneurs. Standardisation and packaging too are important for the sector to compete and to make mark for self in the global market. ASSOCHAM has been working with the private industry and governmental agencies to promote Indian Medicine System, the benefit of Yoga through various means. India’s ageing population as well as the rise of a health conscious young population, will drive the growth of the Ayurveda sector in the country along with other forms of alternative medicines. Healthy and natural food habits too are gaining popularity among young urban with increased demand of fresh organics produces. Special invites have been extended to corporate and student who shall be shared specific yoga exercises to manage stress, strengthening of bones and general overall healthy body and mind. Experts on Ayurveda shall interact on one to one basis with the visitors on lifestyle diseases and chronic ailments.