Yogi Adityanath Highlights ODOP Success, Backs One District One Cuisine

Lucknow: Uttar Pradesh Chief Minister Yogi Adityanath highlighted the success of the One District One Cuisine concept while pointing to the impact of the state’s One District One Product (ODOP) programme on exports, employment and traditional industries.

Speaking in Lucknow, Adityanath said the ODOP initiative has been making a significant impact in Uttar Pradesh over the past nine years and has provided employment opportunities to lakhs of young people and artisans.

He said Uttar Pradesh’s exports have crossed ₹2 lakh crore and credited initiatives supporting local products with helping strengthen the state’s economic ecosystem. Official state information says ODOP products have become an important contributor to Uttar Pradesh’s exports, while the programme has expanded support for local industries, entrepreneurs and artisans.

Yogi Adityanath Sees Potential in One District One Cuisine

Adityanath also highlighted the possibilities offered by the One District One Cuisine initiative, which aims to give distinctive local food traditions greater recognition and commercial opportunities.

The initiative seeks to promote district-specific cuisines through improvements in quality, hygiene, packaging, branding and marketing. It was launched in Uttar Pradesh in January 2026, building on the model of the ODOP programme.

Adityanath cited the global food industry to illustrate the economic possibilities available in the sector. Referring to Nestlé, he argued that Uttar Pradesh's diverse culinary traditions could also generate substantial economic activity if local cuisines are professionally developed, marketed and taken to larger markets.

The Uttar Pradesh government has also allocated funds for the initiative. The state's 2026–27 Budget proposed ₹75 crore for the One District One Cuisine scheme.

Traditional Indian Music Offers Deeper Connection, Says CM

During his remarks, Adityanath also spoke about Indian art and music. He said that while Western music may offer an immediate appeal, people looking for inner peace, spirituality and self-discovery can find a deeper connection through Indian and traditional music.

His remarks emphasised the wider promotion of Uttar Pradesh's local products, culinary heritage and traditional culture alongside efforts to create employment and economic opportunities.