Purabi Ice Cream Export to Bhutan Begins, Boosting India's Dairy Sector and Farmers

Purabi Ice Cream Export to Bhutan marks a significant milestone for India's dairy industry, with the first consignment of the popular dairy brand being officially flagged off by Assam Chief Minister Himanta Biswa Sarma. The export initiative is expected to strengthen India's dairy exports, expand international market access and create new income opportunities for dairy farmers, particularly across the North Eastern region.

The initiative has been facilitated by the Agricultural and Processed Food Products Export Development Authority (APEDA) and executed by the West Assam Milk Producers' Cooperative Union Limited (WAMUL), which markets dairy products under the Purabi brand.

The launch represents another step towards increasing the global presence of Indian dairy products while supporting rural livelihoods and promoting cooperative dairy development.

First Purabi Ice Cream Consignment Flagged Off

The inaugural export consignment of Purabi Ice Cream to Bhutan was flagged off by Assam Chief Minister Himanta Biswa Sarma at a ceremonial event.

The Chief Minister described the initiative as an important achievement for Assam's dairy sector and highlighted its potential to strengthen the state's economy by connecting local dairy producers with international markets.

The export is expected to further enhance the reputation of Purabi as one of the leading dairy brands from Northeast India.

APEDA Facilitates the Export Initiative

The export has been facilitated by the Agricultural and Processed Food Products Export Development Authority (APEDA), which works to promote the export of Indian agricultural and processed food products worldwide.

Through this initiative, APEDA aims to:
Expand India's dairy exports.

Promote value-added dairy products in international markets.

Support cooperative dairy institutions.

Improve market access for Indian producers.
Enhance farmers' income through exports.

The collaboration demonstrates the growing focus on increasing India's presence in the global dairy industry.

Role of West Assam Milk Producers' Cooperative Union Limited

The West Assam Milk Producers' Cooperative Union Limited (WAMUL) is the producer of Purabi dairy products and plays a vital role in supporting dairy farmers across Assam.

The cooperative works closely with thousands of milk producers by:

Procuring Milk from Local Farmers

Milk is collected from rural dairy farmers across Assam, ensuring stable income opportunities for cooperative members.

Producing Value-Added Dairy Products

Besides liquid milk, Purabi manufactures a range of dairy products including:
Ice cream
Ghee
Paneer
Curd
Butter
Flavoured milk

The export of Purabi Ice Cream marks another milestone in expanding the cooperative's product reach beyond India's borders.

Benefits for Dairy Farmers

The Purabi Ice Cream Export to Bhutan is expected to directly benefit dairy farmers across the Northeast.

Higher Income Opportunities

International market access can increase demand for milk, leading to better earnings for cooperative farmers.

Expanded Market Access

The initiative opens new export opportunities for dairy products manufactured in Assam, reducing dependence on domestic markets alone.

Stronger Rural Economy

Higher dairy procurement is expected to support rural employment, strengthen cooperative institutions and contribute to economic growth across the region.

Strengthening India's Dairy Export Potential

India is one of the world's largest milk-producing countries, and initiatives such as the Purabi Ice Cream Export to Bhutan highlight the country's growing capability in exporting value-added dairy products.

Experts believe expanding exports can:
Increase foreign market presence.
Promote Indian dairy brands globally.
Encourage food processing industries.
Support sustainable rural development.
Improve the competitiveness of Indian dairy products.

The export also aligns with broader efforts to position India as a major supplier of high-quality agricultural and processed food products.

Why Bhutan Is an Important Market

Bhutan shares close economic and cultural ties with India, making it an important destination for Indian agricultural and dairy exports.

Its geographical proximity allows efficient transportation of dairy products while helping Indian producers establish a stronger regional presence.
Successful exports to Bhutan could pave the way for Purabi products to enter additional international markets in the future.

A Milestone for Northeast India's Dairy Industry

The launch of the Purabi Ice Cream Export to Bhutan is considered a landmark achievement for Assam and the Northeast.

The initiative showcases the region's growing manufacturing capabilities and demonstrates how cooperative dairy models can successfully compete in international markets.

Government agencies believe such export opportunities will encourage greater investment in dairy infrastructure, processing facilities and farmer support programmes.

The Purabi Ice Cream Export to Bhutan marks a new chapter in India's dairy export journey. Flagged off by Assam Chief Minister Himanta Biswa Sarma and facilitated by APEDA, the initiative is expected to strengthen India's dairy industry, expand international market access and create sustainable income opportunities for dairy farmers across the Northeast. As India's value-added dairy products gain recognition abroad, initiatives like this will play an important role in boosting rural livelihoods and enhancing the country's global agricultural footprint.