Avarna Jain on Women's Economic Empowerment Across BRICS

Avarna Jain on Women's Economic Empowerment highlights the growing contribution of women entrepreneurs across BRICS economies and calls for stronger measures to help women-led businesses move from participation to leadership and from small-scale enterprises to larger, internationally competitive businesses.

Chairperson of the BRICS Women's Business Alliance (WBA), Avarna Jain, emphasised the important role women are playing in building businesses, creating employment, driving innovation and contributing to economic growth. She said the next priority should be creating an environment where more women entrepreneurs can scale their businesses and access opportunities across BRICS countries.

Avarna Jain on Women's Economic Empowerment

Speaking about the role of women entrepreneurs across BRICS, Avarna Jain said women are increasingly contributing to business creation, employment generation and innovation.

According to Jain, the next stage should focus on enabling more women-led enterprises to expand beyond their existing markets and achieve greater scale.

She outlined a vision in which women entrepreneurs can progress from participation to leadership, from small enterprises to scale, and from success in individual markets to opportunities across the wider BRICS economic ecosystem.

The message places women's economic empowerment at the centre of broader economic development rather than treating it as a standalone social issue.

Women's Entrepreneurship and BRICS Growth

Women-led businesses can contribute significantly to economic activity through entrepreneurship, employment and innovation. Supporting these enterprises can therefore have benefits that extend beyond individual businesses.

Jain's remarks underline the importance of creating conditions that allow women entrepreneurs to establish, strengthen and expand their businesses.

From Participation to Leadership
One of the key ideas highlighted by Jain is the need to move women entrepreneurs beyond participation towards leadership.

Women are already active in businesses across BRICS economies, but greater representation in leadership positions can help ensure that their ideas, experiences and innovations influence business and economic decision-making.

Creating opportunities for women to take leadership roles can also encourage more women to enter entrepreneurship and pursue ambitious growth strategies.

From Small Enterprise to Scale

Another major focus of Jain's message is helping women-led businesses move from small enterprises to larger-scale operations.

Many entrepreneurs may successfully establish businesses but face challenges when attempting to expand. Access to finance, technology, skilled talent, markets and business networks can be important factors in determining whether a company can scale.