Chandannagar's Jolbhora Sandesh Gets Prestigious GI Tag

Chandannagar's iconic Jolbhora Sandesh has officially received the prestigious Geographical Indication (GI) Tag, marking a proud moment for West Bengal's rich culinary heritage.

The recognition celebrates more than just a beloved Bengali sweet—it honours the generations of skilled artisans who have preserved the traditional recipe and craftsmanship that make Jolbhora Sandesh unique.

Known for its delicate outer layer and liquid-filled centre, Jolbhora Sandesh has long been a symbol of Chandannagar's cultural identity. The GI Tag ensures that the sweet's authenticity and regional heritage are legally recognised and protected.

This milestone is expected to boost the reputation of local sweet makers, encourage traditional craftsmanship, and promote Chandannagar as a destination for heritage food tourism.

The recognition once again highlights West Bengal's rich cultural legacy, proving that its timeless traditions continue to earn admiration and global recognition.