Reliance Expands Independence Biscuit Range in Tamil Nadu

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, has expanded its Independence biscuit portfolio with nine new variants comprising 28 SKUs, strengthening its presence across everyday and indulgent biscuit categories. The expanded range was launched in Tamil Nadu on November 2, 2026.

The portfolio expansion reflects RCPL’s strategy to strengthen its biscuit business through product diversification, affordable pricing and wider distribution. Tamil Nadu is a key market for the company, with increased production capacity expected to support business growth and expand consumer reach.

Nine New Biscuit Variants
The expanded Independence portfolio includes:
Independence Power Up
Independence Butter Bliss
Independence Milky Power
Independence Marie Prime
Independence Coco Vanilla & Chocolate
Independence CremYum Orange
Independence CremYum Choco
Independence Coco Bourbon
Independence Glucose Boost
The products will be available in different pack sizes to cater to varied consumer preferences. Trial packs will start at ₹5, sharing packs will be priced at ₹10, while larger home packs will range between ₹40 and ₹125.

Power Up Biscuits Feature Milk, Glucose and Protein
Leading the portfolio expansion are Independence Power Up and Independence Milky Power. Independence Power Up combines milk, glucose and protein in a single biscuit, offering a differentiated proposition in the everyday biscuit category.
Commenting on the launch, T Krishnakumar, Director of Reliance Consumer Products Limited, said Tamil Nadu remains an important market for the company's biscuit business. He highlighted the company's focus on addressing evolving consumer preferences, expanding its portfolio and building scale.

He added that the new range reflects RCPL's philosophy of 'Each Consumer, Each Occasion', focusing on consumer needs and delivering relevant products at accessible prices.
Ajith Kumar Racing Association to Boost Brand Visibility
The launch of Independence Power Up is supported by RCPL's brand association with Ajith Kumar Racing. The association connects the product's differentiated positioning with the performance-driven spirit of motorsport.
The collaboration is expected to strengthen brand visibility and consumer awareness across Tamil Nadu while supporting the expansion of the Independence biscuit portfolio.

The expanded Independence biscuit range will be available through general trade outlets, national and regional modern trade stores, e-commerce platforms, Reliance Retail and wholesale channels.
Through its two-pronged biscuit strategy, RCPL aims to build scale with Independence across everyday and indulgent categories while leveraging its joint venture partnership with Sri Lankan biscuit maker Maliban for differentiated and premium offerings.
The expansion marks another step in Reliance Consumer Products Limited's efforts to strengthen its FMCG portfolio and increase its presence in India's competitive biscuit market.