SKIMS Enters India Through Exclusive Reliance Brands Partnership

Global shapewear and lifestyle brand SKIMS is set to make its long-awaited debut in India after announcing an exclusive partnership with Reliance Brands Limited (RBL). The collaboration will see RBL introduce the brand through both physical and digital retail channels, with the first flagship stores opening in Delhi and Mumbai.

The move marks SKIMS' entry into one of the world's fastest-growing premium consumer markets and forms part of the brand's global expansion strategy following recent store launches in London and Dubai, with Hong Kong and Seoul also on the roadmap.
Founded in 2019 by Kim Kardashian and Jens Grede, SKIMS has gained international recognition for its inclusive approach to shapewear, underwear, loungewear and essentials. The brand has expanded its portfolio with menswear and NikeSKIMS while focusing on comfort, fit and innovative design.

Media Release - SKIMS and Reliance Brands partner to launch in India

SKIMS, the global brand co-founded by Kim Kardashian and Jens Grede, makes its India debut with its first stores in Delhi and Mumbai

Mumbai / Los Angeles, 5th August 2026: Reliance Brands Limited (RBL) and… pic.twitter.com/CsZUHwfrvV

— Reliance Industries Limited (@RIL_Updates) August 5, 2026

Commenting on the partnership, Isha Ambani, Director of Reliance Retail Ventures Limited, said SKIMS has transformed how consumers view comfort, inclusivity and modern fashion, adding that the brand resonates with a new generation of Indian shoppers seeking premium yet functional apparel.

Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS, said the enthusiasm from Indian consumers has been overwhelming and expressed excitement about welcoming customers to the brand's first stores in the country.

Jens Grede, Co-Founder and CEO of SKIMS, praised Reliance Brands' experience in building global fashion labels in India, describing the partnership as a significant step in the company's international retail growth.

The India launch will follow a phased rollout led by Reliance Brands, beginning with stores in Delhi and Mumbai before expanding to additional cities and sales channels in the coming years.