Union Minister Jadhav Launches AYUSH Store on Zepto, Boosting Digital Wellness Reach

Union Minister of AYUSH Prataprao Jadhav, alongside Secretary Vaidya Rajesh Kotecha, inaugurated a dedicated AYUSH Store on quick-commerce platform Zepto on March 12. This collaboration with AYUSHEXCIL aims to enhance digital visibility and accessibility of authentic Indian wellness products nationwide. The curated storefront leverages Zepto's network for seamless delivery, aligning with PM Modi's 'Vocal for Local' vision. Jadhav emphasized: “This expands AYUSH's reach, connecting manufacturers with modern consumers and positioning India as a global wellness hub—kudos to Zepto for driving this national priority.”