WHO & FIFA Kick Off ‘BeActive’ Campaign Ahead of 2026 World Cup

Dr Tedros Adhanom Ghebreyesus, Director-General of the World Health Organization, highlighted the power of football in promoting health and fitness as the WHO renews its partnership with FIFA. The joint #BeActive physical activity campaign has officially begun in the lead-up to the FIFA World Cup 2026, with the opening event taking place in Vancouver—one of the tournament’s host cities. Children took to the pitch to celebrate the launch, reinforcing the campaign’s core message: encouraging people worldwide to stay active through sport, especially football, as a pathway to better health and well-being.